Nordic data centres get InSite to manage energy consumption

London, 24th September 2013: Data centre users in the Nordics are about to benefit from a new service showing them just how much energy their ICT equipment uses. Coromatic, the region’s leading data centre service provider, is collaborating with UK software specialist, AdInfa, to bring live energy consumption information to its customers.

Data centres represent big investments and their users depend on them for doing business but they are also complex, energy-hungry environments which mean they are expensive to run. So they need to be actively managed to optimise them for operational efficiency and capacity utilisation whilst minimising energy consumption. This demands sophisticated monitoring tools and that is where InSite comes in. Sitting on the network, InSite monitors the critical infrastructure 24x7x365. InSite makes information available automatically to people in the way they want to access it which could be via their browser, mobile, dashboard display or inbox.

‘Coromatic is vendor neutral when delivering solutions to the market. To meet our specific needs in offering data centre as a service, the InSite software from AdInfa provides us with the functionality and flexibility we need.’ says Lucas Cardholm, VP Business Area Services at Coromatic Group. ‘This is a non-exclusive agreement to ensure that we continue focusing on bringing the most suitable solution to each individual customer.’

‘We are delighted to have been selected by Coromatic and are excited about the future for InSite as it contributes to delivering a great service and user experience to their customers,’ says Philip Petersen, CEO at AdInfa. ‘Being an innovative and agile company, AdInfa is able to adapt and deliver what the market demands.’

InSite is a Data Centre Infrastructure Management (DCIM) software product, capable of monitoring any networked devices found in data centres, technical labs and equipment rooms. For example, it can interface with power meters, rack power strips, temperature and humidity sensors, UPS, air-conditioners and chillers as well as servers and communications equipment. InSite captures and stores real-time data in a database, processes it into actionable information, checks for breaches of thresholds, pushes out automated alerts, displays real-time information on dashboards, provides event management and ticketing, and offers a range of reporting options. InSite is managed entirely through a web browser GUI.

For further information, please visit or contact:

Philip Petersen, CEO, AdInfa
+44 7836 784064

About AdInfa
Ad Infinitum Multimedia Limited is a UK software company specialising in developing solutions for data centre and intelligent building environments. Its flagship product is called InSite – server software for monitoring, reporting, alerting, and dashboarding. Customers include Cisco, Equinix, Options Technology and Coromatic.
Further information available at

About Coromatic Group
Coromatic Group is the Nordic market leader safeguarding business continuity and critical facilities. As a total solution provider Coromatic Group’s expertise span from data centres and server rooms to power solutions and network communications, together with a comprehensive service offering. Our mission is to create robust and reliable businesses.

The Group consists of Coromatic AB, Metric Power and Skandinaviska Kraft in Sweden, Coromatic AS, Metric AS and Reservekraft AS in Norway, Coromatic A/S, Atek Teknik A/S and Scanpocon A/S in Denmark and Coromatic Oy in Finland. The majority owners are the Group’s management and employees together with EQT.

In 2012, the Group’s turnover was SEK 1, 2 billion. The Group has 335 employees in 15 offices, the headquarter is situated in Bromma outside of Stockholm, Sweden.

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