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The BBC asked AdInfa how the economic crisis was affecting it. Whilst it is undoubtedly a tough time there are also opportunities for businesses. With our focus on data centre energy and operational efficiency, AdInfa can save companies money. The video can be viewed here: www.bbc.co.uk/news/business-15089006
The seed for this article was sown by a Techcrunch editor stating she was not writing enough about 'admittedly boring infrastructure or enterprise software names.' Boring? How can anyone think that about data centre energy management software! Then another article discovered that 'only 2% of TechCrunch stories are about enterprise companies.' And that did it - time for action. So, this is for enterprise software and some other boring sectors, too! The full article can be viewed here: How 9 UK tech companies can save the UK 1.7 billion.
Data centre managers need real-time information to manage their facilities as efficiently and effectively as possible. InSite monitors and manages infrastructure devices and energy consumption in real-time. InSite is capable of sending automated alerts to users via SMS, email and paging the moment pre-determined or unpredicted critical events occur. Integration with BulkSMS.com provides a great solution for SMS. The full article can be viewed here: BulkSMS.com case study.
On 19th July AdInfa is going to Downing Street to talk about data centre energy management. AdInfa has been selected as one of the best companies to have submitted proposals to the Cabinet Office Innovation Launch Pad. From the 351 initial proposals, nine SMEs were shortlisted to present their proposals. Only one was chosen to discuss data centres - AdInfa. We will present our ideas and InSite software to Francis Maude, Minister for Cabinet Office, and a large audience of senior Civil Service and public sector commercial staff. We believe that using InSite can help the Government save up to £220 million per year from its energy bill. See our blog entry here.
Philip Petersen relates his experiences of entrepreneurship with his start-up AdInfa. 'Anita Roddick, the founder of Body Shop, once said 'it is true that there is a fine line between entrepreneurship and insanity... But, you have to believe that everything is possible.' Whilst I don't think I am insane, I can empathise completely with the sentiment...' The full article can be viewed here: Finding a niche.
The Judges of the fourth annual Data Centre Awards 2011, have announced the shortlisted companies across nine industry categories. The Awards panel has received nominations from companies across Europe, central and eastern Europe and the Judges have undertaken a rigorous review over the past three months assessing the nominations. AdInfa is delighted to be shortlisted for The Data Centre Entrepreneur of the Year Award 2011 - SME Enterprise Category - sponsored by Barclays Capital : Andrew Gilbert, Managing Director, Node4, Apostolos Kakkos, Founder and CEO, Lamda Hellix Data Centers SA, and Philip Petersen, CEO, AdInfa. The full awards list can be viewed here: Data Centres in Europe 2011 Awards.
Greenmonk , the analyst firm focusing on energy management and sustainability, spoke to Philip Petersen recently. The article talks about how InSite can save companies such as Cisco 30% in IT equipment energy consumption. It highlights the strengths and flexibility of InSite's use of PostgreSQL database technology as well as InSite's cability to proactively monitor multiple, disparate devices.
The full article can be viewed here: Ad Infinitum's Insite helping companies save energy.
Let's face it - for businesses it is all about the money. In this article for 'Computing' (8 Jan 2011), it is argued that there are 3 issues driving green IT: energy prices, regulation and corporate social responsibility (CSR) commitments. AdInfa can help on all levels with its InSite software. InSite enables data centre managers to monitor energy consumption in real-time and to report on associated costs and carbon emissions. This provides organisations with access to actionable information that contributes directly to cost control, regulatory reporting and CSR. Why wouldn't you invest in that kind of InSite?
The full article can be viewed here: The bottom line on green IT.
This article from 'Computing' (8 Jan 2011) discusses how some technologies can reduce energy consumption in data centres yet be quick to implement and relatively cheap. Central to achieving the goal is measuring and monitoring the data centre environment and energy draw. This is the job of InSite - AdInfa's powerful, easy-to-use data centre infrastructure monitoring solution.
The full article can be viewed here: Technical solutions for a greener future.
In this webinar, created in association with 2degreesnetwork.com, AdInfa and Cisco discuss how they reduced costs and increased operational flexibility in a data centre that functions as a technical lab through the deployment of AdInfa's InSite software. The methodology can be applied to any similar environment and the benefits - both financial and operational - are substantial. The webinar discusses the particular nature of the technical lab environment compared to a production or line-of-business data centre. It introduces future developments such as integration of InSite with Cisco EnergyWise.
The full webinar can be viewed here: Smart Power Management - Webinar.
We talk regularly to IT, data centre and facilities managers who are being asked to provide detailed reports on data centre energy consumption, energy costs and carbon emissions. These requests come from a variety of departments in the organisation but are typically driven by a senior executive with responsibility for corporate responsibility, operations or finance. All too often, the people being asked for this information lack the tools to provide the information easily and rapidly - such as an automated power management system like InSite. This article suggests a way forward with a 3-step plan
The full article can be viewed here: Meter, monitor, measure, manage.
Did you know that the Climate Change Act (2008) has legally binding targets to deliver an 80% reduction in greenhouse gas emissions by 2050, and a 34% drop in CO2 by 2020? And are you aware of the effect the government's recent spending review has had on the scheme? The implications for businesses of the UK government's commitment to a low carbon economy are significant.
What can be done to help meet these targets? The full article can be viewed here: Cash for kilowatts
Cisco and AdInfa have collaborated to manage data centre energy consumption through the deployment of the InSIte power management system. Cisco's Technical Marketing Engineering (TME) Labs are at the heart of the company's sales success.
The result has been a 30% reduction in ICT equipment power consumption and 50% lower cooling costs, representing return on investment (RoI) of less than a year.
Further information may be found here: Cisco Customer Success Stories in the technology section, and the case study may be downloaded here: Cisco TME Labs and Adinfa Help Customers Cut Operating Costs and Carbon Emissions (PDF - 530 KB)
It was no longer acceptable to rely on periodic manual reading of meters distributed throughout the building to see if there was sufficient spare operating capacity available.
Working with AdInfa, the 3-phase power distribution units (PDUs) in the data centre were fitted with IP-addressable meters which were networked on the LAN. An InSite server was deployed to provide live data feeds from the meters and to display information dashboards accessible via secure web login. Screens display auto-refreshing dashboards in the facilities control room and enable detailed examination in real-time of individual meters and parameters at the click of a mouse.
A major UK police force uses InSite to monitor it's data centre's environmental sensors and power infrastructure and to deliver automated alerts to support staff. Police work is 24x7 and mission critical - by definition - and the IT infrastructure supporting it must be always available.
Key to maintaining operational effectiveness is the data centre and that job is made easier and more efficient by using InSite.
A Primary Care Trust (PCT) relies on InSite to monitor environmental sensors in its data centre. PCTs are part of the National Health Service (NHS) and they exist to provide primary and community services as well as commissioning some secondary care services. PCTs must make sure that there are enough services for the people living within their area and that these services are accessible.
There is a reliance on high availability, integrated ICT systems to ensure service delivery which means the data centre must be well managed and InSite plays its part in this.
InSite has been deployed by a service provider to enable it to monitor remotely a local authority’s data centre and server room estate which is spread across several locations.
To ensure ICT systems are kept running it is important that problems are spotted as soon as they occur, even when staff are not on site 24 x 7. InSite monitors a variety of environmental sensors and data centre devices, including: UPS, temperature sensors, humidity sensors, generators, air conditioning units and leak detectors.
InSite displays real-time information through its secure browser-based web dashboards and delivers automated alerts to the relevant people in the support team.
AdInfa has been selected to join the Carbon Trust Incubator programme in the category of energy efficiency. As an incubatee, AdInfa will be supported by the Carbon Trust – TTP Incubator as it researches the market for data centre energy monitoring and management and develops its InSite software technology to address the opportunities identified.
Selection is recognition that AdInfa is an innovator in its field and data centre energy efficiency is major economic and environmental issue.
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