Profile
AdInfa was established to create excellent solutions to real systems management problems and to help businesses get more value out of the digital infrastructure they have invested so heavily in.
Our InSite suite of software acts as an automated critical information hub.
Our technology is in use with companies such as Cisco, Equinix, and Tiscali.
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Team
Philip Petersen (CEO)
Philip is experienced at board level in general management, as well as sales and marketing management, in the IT, telecommunications and Internet industries. Philip has worked for ntl, (where he created a £14 mill annualised revenue channel business), American Power Conversion (where he grew revenues from $4.5 mill to $30 mill in UK/Nordic in 3 years), Ascom Telecommunications and Marconi Defence Systems. Philip holds an MBA from Cranfield School of Management (1992) and a B.Sc. in General Science from Durham University (1984).
Craig Waddington (Director + Founder)
Craig is a software development and telecoms expert with more
than 10 years’ experience in the telecoms industry.
This includes 4 years with Nortel Networks and various projects
with companies including Telewest, General Cable, WorldCom
and NEC.
Craig’s technical expertise spans design, development,
testing and implementation, supported by skills in project
management. Craig holds a B.A. in Pure Mathematics from Warwick
University (1992).
